Online Presence Management

by Technique IT

True Online Impact

A great website is just the first building block of an online presence with real impact. A consistent, curated, and well managed online presence creates a powerfuland memorable online brand identity.
Technique ITutilizes proven digital strategies to establish authority, drive engagement, and ensure that your brand is easily found and memorable on an ever expanding modern internet.


Define Your Presence

Every business is unique - there is no one size fits all solution to building an impactful online presence. Technique IT works to understand your business and to find a blend of strategies that work for you. From Social Media and online business listings, to blogs and full fledged community forums, our goal is to help your business stand out by strategically showcasing it's uniqueness and strengths.

Expert, Ongoing SEO

AI Discovery

Social Media

Online Listings

Blogs, Newsletters, & Forums

Email Marketing (Coming Soon)

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a website to be easily read and indexed by search engines. This is crucial as it allows search engines to know about you, and to include your website to potential customers in search results. It is the beating heart of your online presence.

What's Involved?

On-Page SEO(Metadata, Page Structure, URL Structure, Alt Text, Schema Markup)

Technical SEO (HTTPS, Sitemap, Robots.txt, Canonical Tags, Core Web Vitals, Mobile-First, Image Optimization)

Keyword & Content Strategy (Keyword Research, Search Intent, Content Clusters, Long-Tail Focus, FAQ & Snippet Targeting)

Local SEO (Google Business Profile, Consistent NAP, Local Citations, Reviews, Location Keywords)

User Experience (Clear Navigation, CTAs, Accessibility, Speed, Analytics Monitoring)

Content Marketing & Authority (Blogs, Guides, Case Studies, Topical Authority, Repurposed Content, Social Signals)

Performance & Tracking — (Search Console, Analytics, SEO Audits, A/B Testing, Keyword Tracking, Heatmaps)

When designing a website, it is critical to lay a strong foundation for SEO. Technique IT utilizes a variety of proven strategies to set your website up for success.
SEO is not a set and forget task, but rather an ongoing and dynamic process which requires constant monitoring, evaluation, and adaptation from time to time. Technique IT offers ongoing SEO support to ensure that your online presence continues to grow from strength to strength.

AI Discovery

The world of AI, and in particular large language models (LLMs), is currently experiencing constant and rapid growth. Everyday more and more users are choosing LLMs like ChatGPT, Claude, or Gemini over traditional search engines for recommendations. This has given rise to a demand for new SEO strategies targeted at convincing these LLMs to recommend your website (or your business) to its users.
Technique IT stays up to date with these new, rapidly evolving strategies and works proactively to ensure that your website is seem by LLMs, and that these LLMs are likely to recommend you to searching customers.

Chat GPT logo linking to https://chatgpt.com/
Gemini Logo linking to the Gemini homepage
Copilot logo linking to the Copilot homepage

Social Media

Social Media is a powerful element to establishing your online presence. Most modern consumers find businesses to engage with on social media platforms - and a properly curated and optimized profile can immediately establish authority, trust, and drive massive engagement with your brand.

Informative Posts

Customer Reviews and Testimonials

Appealing CTAs

Targeted Advertising

Customer Engagement

Announcements

Promotions

Organic SEO Boost

Technique ITcan help you to establish an effective social media presence for your business. We also offer ongoing social media support, as well as digital marketing services to help you to keep your social media working for you with ease.

Online Listings

Online business listings are the digital signposts that guide customers to your doorstep. From Google Business Profiles to local directories, review sites, & industry platforms — these listings strengthen your visibility, credibility, & reach. When accurate, consistent, & optimized, they improve your search rankings & make it easier for customers to find & trust your business.

What's Included?

Google Business profile optimization

Local & national directory submissions

Review site listings (HelloPeter, Trustpilot, etc.)

Job site profiles (LinkedIn, Indeed, Careers24, etc.)

Consistent NAP data (Name, Address, Phone) across all listings

Review response templates & management support

Technique IT ensures your business information is complete, accurate, & search-engine friendly across every major platform. We manage updates, synchronize changes, & leverage listings to drive real traffic back to your site. We maintain your online reputation by helping you encourage, monitor, & respond to reviews — keeping your business presence polished & professional everywhere it appears.

Blogs, Newsletters, & Forums

Your online voice shapes your authority. Regular blog content, email newsletters, & participation in niche forums build trust, demonstrate expertise, & keep your audience engaged. When done strategically, they position your business as a go-to source of insight in your field — and improve organic reach through fresh, relevant content.

What's Included?

Blog strategy & topic planning

SEO-optimized article writing & publishing

Newsletter design & subscriber management

Automated mailing workflows

Forum monitoring & participation support

Content performance analytics

Technique IT crafts meaningful content that aligns with your brand’s tone, audience, & goals. We integrate your blog & newsletter strategy into a unified content calendar, ensuring consistency & measurable growth. Whether you need technical setup, writing, or analytics, we’ll help you communicate with clarity, credibility, & impact — turning engagement into lasting relationships.

Online Presence Alignment

A strong online presence isn’t built in isolation — it’s built through alignment. Every element of your digital footprint, from website content & SEO to social media, business listings, & email marketing, should work together to present one consistent, trustworthy identity. When these elements are fragmented or neglected, it creates confusion, weakens brand credibility, & limits growth potential. Alignment ensures that your message, visuals, & values are harmonized across every digital touchpoint, creating a unified experience that reinforces your brand authority & helps customers recognize, remember, & choose you.
At Technique IT, we don’t just build websites or manage campaigns — we become an extension of your team. Our approach is rooted in partnership: understanding your business inside & out, aligning with your goals, & taking ownership of your online presence as if it were our own. We proactively monitor performance across platforms, identify opportunities for improvement, & adapt strategies as markets evolve. This hands-on, data-informed management ensures your digital presence stays current, competitive, & consistent — driving sustained impact long after launch.

Contact us today to discuss how we can help you to strengthen your online presence.

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